| Current File : /home/escuelai/mail/cur/1582939597.M368601P6286.esc.escuelaintegral.edu.uy,S=45187,W=45959:2, |
Return-Path: <bounce-7029_HTML-120799266-6641641-7309447-1716@bounce.email.oberlo.com>
Delivered-To: escuelai@esc.escuelaintegral.edu.uy
Received: from esc.escuelaintegral.edu.uy
by esc.escuelaintegral.edu.uy with LMTP
id 4LPOFc29WV6OGAAACG/GeA
(envelope-from <bounce-7029_HTML-120799266-6641641-7309447-1716@bounce.email.oberlo.com>)
for <escuelai@esc.escuelaintegral.edu.uy>; Fri, 28 Feb 2020 19:26:37 -0600
Return-path: <bounce-7029_HTML-120799266-6641641-7309447-1716@bounce.email.oberlo.com>
Envelope-to: martinw18@integral.edu.uy
Delivery-date: Sat, 29 Feb 2020 01:26:37 +0000
Received: from mta3.email.shopify.com ([136.147.177.111]:45142)
by esc.escuelaintegral.edu.uy with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_256_GCM_SHA384
(Exim 4.93)
(envelope-from <bounce-7029_HTML-120799266-6641641-7309447-1716@bounce.email.oberlo.com>)
id 1j7qtj-0001eC-Tr
for martinw18@integral.edu.uy; Sat, 29 Feb 2020 01:26:37 +0000
DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; s=200608; d=email.oberlo.com;
h=From:To:Subject:Date:List-Unsubscribe:MIME-Version:List-ID:X-CSA-Complaints:
Message-ID:Content-Type; i=caitlyn@email.oberlo.com;
bh=MD6UV++I7xpScuB+TaDXM6MVnQKcdsqIWEYyQ6qA1os=;
b=c5PYLVRo+jaipAXhCseKtsGk/9XNjIcIZnvauNjgLzc7YnQPDosQwiL/bq/92sicPCQLEnUiXtNJ
qAsJnYtzl3E08ZBZacepC7KrD79KrxDsD82pGkLlZjsBEa8hExkgUcUN0UV3cvt25L9kLgye9MgO
z6sNPhX00HQt+kKo2jQ=
Received: by mta3.email.shopify.com id hb6use2fmd42 for <martinw18@integral.edu.uy>; Wed, 26 Feb 2020 14:27:49 +0000 (envelope-from <bounce-7029_HTML-120799266-6641641-7309447-1716@bounce.email.oberlo.com>)
From: "Caitlyn from Oberlo" <caitlyn@email.oberlo.com>
To: <martinw18@integral.edu.uy>
Subject: =?UTF-8?B?SGVyZeKAmXMgd2h5IHlvdSBhYnNvbHV0ZWx5IE5FRUQgYSBGYWNl?=
=?UTF-8?B?Ym9vayBQaXhlbA==?=
Date: Wed, 26 Feb 2020 08:27:49 -0600
List-Unsubscribe: <mailto:leave-fd191370776d6b2531492c-fe25157275630d74771276-fe9312767165027974-fe8d1373756d007972-ff3015777462@leave.email.oberlo.com>
MIME-Version: 1.0
List-ID: <7209406.xt.local>
X-CSA-Complaints: whitelist-complaints@eco.de
x-job: 7309447_6641641
Message-ID: <cc8d491a-5b41-4cbe-95f3-aebe06fdc4de@atl1s07mta742.xt.local>
Content-Type: multipart/alternative;
boundary="vuwsmZJmm32o=_?:"
X-Spam-Status: No, score=0.7
X-Spam-Score: 7
X-Spam-Bar: /
X-Ham-Report: Spam detection software, running on the system "esc.escuelaintegral.edu.uy",
has NOT identified this incoming email as spam. The original
message has been attached to this so you can view it or label
similar future email. If you have any questions, see
root\@localhost for details.
Content preview: Oberlo 26th February 2020 Here’s Why You Absolutely Need
a Facebook Pixel
Content analysis details: (0.7 points, 5.0 required)
pts rule name description
---- ---------------------- --------------------------------------------------
0.8 BAYES_50 BODY: Bayes spam probability is 40 to 60%
[score: 0.5000]
0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was
blocked. See
http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block
for more information.
[URIs: oberlo.com]
-0.0 SPF_PASS SPF: sender matches SPF record
0.0 HTML_MESSAGE BODY: HTML included in message
0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily
valid
-0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from
author's domain
-0.1 DKIM_VALID Message has at least one valid DKIM or DK signature
X-Spam-Flag: NO
This is a multi-part message in MIME format.
--vuwsmZJmm32o=_?:
Content-Type: text/plain;
charset="utf-8"
Content-Transfer-Encoding: 8bit
Oberlo
26th February 2020
Here’s Why You Absolutely Need a Facebook Pixel
If you’re running Facebook ads for your ecommerce store without a Facebook pixel, you’re missing out. Big time.
That’s because a Facebook pixel gives you so many insights about how people are engaging with your ads, including exactly what happens on your site once someone clicks them.
And that info is incredibly powerful when it comes to making sure your hard-earned advertising money is being spent properly.
Wait, what actually is a Facebook pixel?
A Facebook pixel is a little piece of code that you install into your website. Once you’ve installed it, Facebook starts tracking what people are doing on your store after they land there from your Facebook Ads.
This might not seem like a big deal, but it really is.
That’s because without a pixel, you would only see basic data about your ad – things like how many people saw your ad and how many clicks it got. You’d have no idea if those people stayed on your site, added anything to their cart, or actually bought the stuff they were looking at.
How does a Facebook pixel work?
Facebook pixels use a cookie to track all those actions we just mentioned (and way more).
You’ve probably heard the word cookie before, but if you’re a little fuzzy, here’s a quick recap.
When someone visits your store for the first time, the Facebook pixel sends a cookie (a tiny piece of data) to their web browser (like Chrome or Safari). The cookie basically says to the browser, “Hey, tell me what’s going on over there.”
The browser remembers the cookie whenever that person is on your site.
And voilà, Facebook has all the juicy details to show you inside your Ads Manager.
Why you need a Facebook pixel
If you don’t have a Facebook Pixel, you’re missing out on amazing data like:
-
How many sales each ad is raking in, how much you’re paying for each sale, and how much total money you’re making vs. spending on ads
-
Specific places to make your store’s shopping experience better, based on the exact points that shoppers dropped out of the buying process
-
A custom audience of everyone who’s already been to your site but didn’t buy anything, so you can retarget them later with your ads
-
Lookalike audiences that have similar interests and habits to your site’s visitors, which is super helpful for finding more people who love your products
The best part is: the pixel is 100% free. Plus it only takes a few minutes to install.
Basically, if you’re running Facebook Ads, there’s no reason why you should go without it.
How to install a Facebook pixel into your Shopify Store
To make things easy, here are five simple steps to add your Facebook pixel:
1.
Log in to your Shopify dashboard
2.
Click “Online Store” and then click “Preferences”
3.
Find the “Facebook Pixel” section
4.
Now go to your Facebook Ads Manager, click on “Pixels” under Measure and Report and copy the Pixel ID
5.
Paste the Pixel ID into Shopify’s “Facebook Pixel” section and click “Save”
Do a happy dance. Your Facebook pixel is now installed and ready to go.
3 tips for targeting people with the Facebook pixel
-
Create a custom audience to reach people who browsed a particular page on your website in the last 30 days. These people have a good chance to convert and bring in sales.
-
Target Facebook ads to people who have already converted. For example, you could offer buyers a discount on their next purchase.
-
Design a lookalike audience to reflect the traits of your best customers (for example, demographic information or interests). The Facebook pixel knows who purchased what on your store, and it can use that data to find more Facebook users who share similar characteristics with your visitors.
This email was sent with ♡ by © Oberlo | Zeughofstraße 20, Berlin, Germany, 10997.
If you don't want to receive emails from us you can
https://click.email.oberlo.com/unsub_center.aspx?qs=0f308bd8f557a70da7ab9589eaa8c8950968729c31fb0d3c92d94b92fb910e70a4a891d10c5563e5d3d20f096524da374124102d75039fe4b9d111cd433a662125ccbf4076ebc080
unsubscribe at anytime.
--vuwsmZJmm32o=_?:
Content-Type: text/html;
charset="utf-8"
Content-Transfer-Encoding: 8bit
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta http-equiv="X-UA-Compatible" content="IE=edge" />
<title>Oberlo</title>
<style type="text/css">
/* CLIENT-SPECIFIC STYLES */
/* Prevent WebKit and Windows mobile changing default text sizes */
body, table, td, a {
-webkit-text-size-adjust: 100%;
-ms-text-size-adjust: 100%;
}
/* Remove spacing between tables in Outlook 2007 and up */
table, td {
mso-table-lspace: 0pt;
mso-table-rspace: 0pt;
}
/* Allow smoother rendering of resized image in Internet Explorer */
img {
-ms-interpolation-mode: bicubic;
}
/* RESET STYLES */
img {
border: 0;
height: auto;
line-height: 100%;
outline: none;
text-decoration: none;
}
table {
border-collapse: collapse !important;
}
body {
height: 100% !important;
margin: 0 !important;
padding: 0 !important;
width: 100% !important;
}
/* iOS BLUE LINKS */
a[x-apple-data-detectors] {
color: inherit !important;
text-decoration: none !important;
font-size: inherit !important;
font-family: inherit !important;
font-weight: inherit !important;
line-height: inherit !important;
}
@font-face {
font-family: 'ProximaNova-Regular';
font-style: normal;
font-weight: normal;
src: local('ProximaNova-Regular'), src:url(https://www.oberlo.com/wp-content/themes/oberlo-theme/dist/fonts/350D6A_0_unhinted_0.b0560b95.woff2) format("woff2");
}
@media only screen and (max-width:480px){
.mobile-padding-reduce{padding-left:20px!important; padding-right:20px !important;padding-bottom:10px !important;}
.heading-mobile{font-size:22px !important;line-height:32px !important;}
.subheading-mobile{font-size:20px !important;line-height:22px !important;}
}
</style>
<!--[if gte mso 9]> <style type="text/css"> .logo-img{width:250px !important} </style> <![endif]-->
</head>
<body bgcolor="#e1e8f0" background="#e1e8f0;"><style type="text/css">
div.preheader
{ display: none !important; }
</style>
<div class="preheader" style="font-size: 1px; display: none !important;">Tap into one of the most valuable tools for store owners. </div>
<!-- AMPscript block -->
<!-- AMPScript Assignment
-->
<div style="margin:0;padding:0;background-color:#e1e8f0;" width="100%">
<!--[if (gte mso 9)|(IE)]> <table width="650" align="center" cellpadding="0" cellspacing="0" border="0" bgcolor="#ffffff"> <tr> <td align="center" width="650"> <![endif]-->
<div style="max-width:650px; margin:0 auto;font-family:Helvetica, Arial, sans-serif;">
<table border="0" cellpadding="0" cellspacing="0" bgcolor="#ffffff" width="100%">
<tr>
<td>
<!--Header & Body -->
<table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner">
<table border="0" cellpadding="0" cellspacing="0" align="center" width="100%">
<tr>
<td align="center" style="padding:20px 0;"><img alt="Logo" src="https://www.oberlo.com/wp-content/uploads/2020/02/marketing_weekly.gif" width="300px" style="display: block; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #ffffff; font-size: 16px;text-align: center;" border="0"></td>
</tr>
</table>
</td></tr></table>
<table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" align="center" width="100%">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:20px 65px 10px 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td align="center" style="padding:0 0 10px 0; font-size: 12px; line-height: 16px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #ffffff;"><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td align="center" class="date-mobile" style="padding:5px 15px;border-radius:12px;font-family:'ProximaNova-Regular', sans-serif, Verdana;text-decoration: none" bgcolor="#27B7D7">26th February 2020</td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
</table>
<table border="0" cellpadding="0" cellspacing="0">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:0 65px 10px 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" style="border-spacing:0;">
<tr>
<td align="center" class="heading-mobile" style="padding:0 0 10px 0; font-size: 32px; line-height:42px;font-family:'ProximaNova-Regular', sans-serif, Verdana; color:#2E4257;font-weight:bold;">Here’s Why You Absolutely Need a Facebook Pixel</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td align="center" style="padding:0 0 20px 0;"><img alt="Oberlo" src="http://image.email.oberlo.com/lib/fe8d1373756d007972/m/1/86391ffd-63a2-4bc7-bbad-f8ae9c7898d1.png" width="100%" border="0" style="display: block; color: #454F5B; font-family:'ProximaNova-Regular', sans-serif, Verdana; font-size: 16px;max-width:100%;" class="img-max"> </td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:0 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td style="padding:0 0 0 0;">
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="padding:0 0 0 0;" bgcolor="#ffffff">
<tr>
<td align="left" style="padding:20px 0 0 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">If you’re running Facebook ads for your ecommerce store without a Facebook pixel, you’re missing out. Big time.
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:0 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td style="padding:0 0 0 0;">
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="padding:0 0 0 0;" bgcolor="#ffffff">
<tr>
<td align="left" style="padding:10px 0 0 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">That’s because a Facebook pixel gives you so many insights about how people are engaging with your ads, including exactly what happens on your site once someone clicks them.</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:0 65px 40px 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td style="padding:0 0 0 0;">
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="padding:0 0 0 0;" bgcolor="#ffffff">
<tr>
<td align="left" style="padding:10px 0 10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">And that info is incredibly powerful when it comes to making sure your hard-earned advertising money is being spent properly.
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:0 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td style="padding:0 0 0 0;">
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="padding:0 0 0 0;" bgcolor="#ffffff">
<tr>
<td align="left" style="padding:10px 0 10px 0;font-size: 18px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;"><strong>Wait, what actually is a Facebook pixel?</strong></td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:0 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td style="padding:0 0 0 0;">
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="padding:0 0 0 0;" bgcolor="#ffffff">
<tr>
<td align="left" style="padding:10px 0 10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">A Facebook pixel is a little piece of code that you install into your website. Once you’ve installed it, Facebook starts tracking what people are doing on your store after they land there from your Facebook Ads.</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:0 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td style="padding:0 0 0 0;">
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="padding:0 0 0 0;" bgcolor="#ffffff">
<tr>
<td align="left" style="padding:10px 0 10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">This might not seem like a big deal, but it really is.</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:0 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td valign="top" align="left" style="padding:0 0 0 0; margin:0; border-spacing:0; "><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td style="padding:0 0 40px 0;">
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="padding:0 0 0 0;" bgcolor="#ffffff">
<tr>
<td align="left" style="padding:10px 0 10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">That’s because without a pixel, you would only see basic data about your ad – things like how many people saw your ad and how many clicks it got. You’d have no idea if those people stayed on your site, added anything to their cart, or actually bought the stuff they were looking at. </td>
</tr>
</table>
</td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:0 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td style="padding:0 0 0 0;">
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="padding:0 0 0 0;" bgcolor="#ffffff">
<tr>
<td align="left" style="padding:10px 0 10px 0;font-size: 18px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;"><strong>How does a Facebook pixel work?</strong></td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:0 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td style="padding:0 0 0 0;">
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="padding:0 0 0 0;" bgcolor="#ffffff">
<tr>
<td align="left" style="padding:10px 0 10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">Facebook pixels use a cookie to track all those actions we just mentioned (and way more).</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:0 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td style="padding:0 0 0 0;">
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="padding:0 0 0 0;" bgcolor="#ffffff">
<tr>
<td align="left" style="padding:10px 0 10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">You’ve probably heard the word cookie before, but if you’re a little fuzzy, here’s a quick recap.</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:0 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td style="padding:0 0 0 0;">
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="padding:0 0 0 0;" bgcolor="#ffffff">
<tr>
<td align="left" style="padding:10px 0 10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">When someone visits your store for the first time, the Facebook pixel sends a cookie (a tiny piece of data) to their web browser (like Chrome or Safari). The cookie basically says to the browser, “Hey, tell me what’s going on over there.”</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:0 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td style="padding:0 0 0 0;">
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="padding:0 0 0 0;" bgcolor="#ffffff">
<tr>
<td align="left" style="padding:10px 0 10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">The browser remembers the cookie whenever that person is on your site. </td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:0 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td valign="top" align="left" style="padding:0 0 0 0; margin:0; border-spacing:0; "><table border="0" cellpadding="0" cellspacing="0">
<tr>
<td style="padding:0 0 40px 0;">
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="padding:0 0 0 0;" bgcolor="#ffffff">
<tr>
<td align="left" style="padding:10px 0 10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">And voilà, Facebook has all the juicy details to show you inside your Ads Manager.</td>
</tr>
</table>
</td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:0 65px 20px 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td style="padding:0 0 0 0;">
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="padding:0 0 0 0;" bgcolor="#ffffff">
<tr>
<td align="left" style="padding:10px 0 10px 0;font-size: 18px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;"><strong>Why you need a Facebook pixel</strong></td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:0 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td valign="top" align="left" style="padding:0 0 0 0; margin:0; border-spacing:0;" width="100%"><table border="0" cellpadding="0" cellspacing="0" width="100%">
<tr>
<td style="font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;font-size:16px;line-height:20px;">If you don’t have a Facebook Pixel, you’re missing out on amazing data like:</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr></table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:10px 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td style="padding:0 0 0 0;">
<ul style="padding:0 0 0 20px;margin:0;">
<li style="padding:10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">
How many sales each ad is raking in, how much you’re paying for each sale, and how much total money you’re making vs. spending on ads</li>
<li style="padding:10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">
Specific places to make your store’s shopping experience better, based on the exact points that shoppers dropped out of the buying process</li>
<li style="padding:10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">
A custom audience of everyone who’s already been to your site but didn’t buy anything, so you can retarget them later with your ads</li>
<li style="padding:10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">
Lookalike audiences that have similar interests and habits to your site’s visitors, which is super helpful for finding more people who love your products</li>
</ul>
</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:20px 65px 10px 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td valign="top" align="left" style="padding:0 0 0 0; margin:0; border-spacing:0;" width="100%"><table border="0" cellpadding="0" cellspacing="0" width="100%">
<tr>
<td style="font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;font-size:16px;line-height:20px;">The best part is: the pixel is 100% free. Plus it only takes a few minutes to install.</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr></table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:10px 65px 20px 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td valign="top" align="left" style="padding:0 0 0 0; margin:0; border-spacing:0;" width="100%"><table border="0" cellpadding="0" cellspacing="0" width="100%">
<tr>
<td style="font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;font-size:16px;line-height:20px;">Basically, if you’re running Facebook Ads, there’s no reason why you should go without it.
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr></table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:30px 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td style="padding:0 0 0 0;">
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="padding:0 0 0 0;" bgcolor="#ffffff">
<tr>
<td align="left" style="padding:10px 0 10px 0;font-size: 18px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;"><strong>How to install a Facebook pixel into your Shopify Store</strong></td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:20px 65px 20px 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td valign="top" align="left" style="padding:0 0 0 0; margin:0; border-spacing:0;" width="100%"><table border="0" cellpadding="0" cellspacing="0" width="100%">
<tr>
<td style="font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;font-size:16px;line-height:20px;">To make things easy, here are five simple steps to add your Facebook pixel:</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr></table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:0 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td style="padding:0 0 0 0;">
<ol style="padding:0 0 0 20px;margin:0;">
<li style="padding:10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">
Log in to your Shopify dashboard</li>
<li style="padding:10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">
Click “Online Store” and then click “Preferences”</li>
<li style="padding:10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">
Find the “Facebook Pixel” section</li>
<li style="padding:10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">
Now go to your Facebook Ads Manager, click on “Pixels” under Measure and Report and copy the Pixel ID </li><li style="padding:10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">
Paste the Pixel ID into Shopify’s “Facebook Pixel” section and click “Save”</li>
</ol>
</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:0 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td style="padding:0 0 0 0;">
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="padding:0 0 0 0;" bgcolor="#ffffff">
<tr>
<td align="left" style="padding:20px 0 10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">Do a happy dance. Your Facebook pixel is now installed and ready to go. </td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:30px 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td style="padding:0 0 0 0;">
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="padding:0 0 0 0;" bgcolor="#ffffff">
<tr>
<td align="left" style="padding:10px 0 10px 0;font-size: 18px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;"><strong>3 tips for targeting people with the Facebook pixel</strong></td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table><table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table border="0" cellpadding="0" cellspacing="0" width="100%" align="center">
<tr>
<td class="mobile-padding-reduce" align="left" style="padding:10px 65px 0 65px;margin:0;"><table border="0" cellpadding="0" cellspacing="0" width="100%" style="border-spacing:0;">
<tr>
<td style="padding:0 0 0 0;">
<ul style="padding:0 0 60px 20px;margin:0;">
<li style="padding:10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">
Create a custom audience to reach people who browsed a particular page on your website in the last 30 days. These people have a good chance to convert and bring in sales. </li>
<li style="padding:10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">
Target Facebook ads to people who have already converted. For example, you could offer buyers a discount on their next purchase.</li>
<li style="padding:10px 0;font-size: 16px; line-height: 26px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color: #454F5B;">
Design a lookalike audience to reflect the traits of your best customers (for example, demographic information or interests). The Facebook pixel knows who purchased what on your store, and it can use that data to find more Facebook users who share similar characteristics with your visitors.</li>
</ul>
</td>
</tr>
</table>
</td>
</tr>
</table></td></tr></table>
</td>
</tr>
</table>
</div>
<table cellpadding="0" cellspacing="0" width="100%" style="min-width: 100%; " class="stylingblock-content-wrapper"><tr><td class="stylingblock-content-wrapper camarker-inner"><table width="100%" border="0" cellspacing="0" cellpadding="0" align="center" style="max-width: 650px;" class="responsive-table">
<tr>
<td align="center" style="font-size: 14px; line-height: 22px; font-family:'ProximaNova-Regular', sans-serif, Verdana; color:#454F5B;padding:20px 30px 30px 30px;">
This email was sent with ♡ by © Oberlo | Zeughofstraße 20, Berlin, Germany, 10997. <br>If you don't want to receive emails from us you can <a href="https://click.email.oberlo.com/unsub_center.aspx?qs=0f308bd8f557a70da7ab9589eaa8c8950968729c31fb0d3c92d94b92fb910e70a4a891d10c5563e5d3d20f096524da374124102d75039fe40a6d517cbc5ffbf479eff9415f8ef0e1" target="_blank">unsubscribe</a> at anytime. </td>
</tr>
</table></td></tr></table>
</div>
<img src="https://click.email.oberlo.com/open.aspx?ffcb10-fe9312767165027974-fe25177575630378711275-fe8d1373756d007972-ff2d1370776d-fe25157275630d74771276-ff3015777462" width="1" height="1">
</body>
</html>
--vuwsmZJmm32o=_?:--